Boating a vivacious crème de la crème cast, the Fashion's Night Out PSA is a celebration of the charitable event.
Fashion's Night Out is a global initiative in which models, celebrities and fashionistas come together for a nighttime shopping event that promotes economic stimulus in retail. The Vogue-sponsored event is now in its fourth year running and larger than ever taking place on September 6th with a large list of participating cities including New York and Toronto.
For the PSA promotion video, various celebrities have been commissioned to enthuse about FNO and its charitable t-shirt. The monochromatic clip features Darren Criss, Justin Bieber, Marc Jacobs, Ushe and Victoria Beckham. With a campaign that is on par, FNO's philanthropic initiative is both commendable and highly entertaining.
Stats for Star-Studded Fashion PSAs
Trending: Older & Mild
Research: 2,255 clicks in 196 w
Interest: 3.2 minutes
Concept: Fashion's Night Out PSA
Related: 98 examples / 75 photos
Segment: Neutral, 12-35
Comparison Set: 36 similar articles, including: neon-haired workplace fashion, gothic monarch captures, and optical illusion modelling.
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