GU's Video Series Can be Customized by Word Choice

By: Laura McQuarrie - Dec 16, 2015
References: gu-japan & japantrends
GU is a fast fashion retailer from Japan that created what it calls a "new sensation" fashion video. The quirky 'Onomato Mix by GU' takes inspiration from onomatopoeia in order to have viewers mix and match outfits based on words.

Throughout the interactive videos (which are optimized for viewing on Android devices), models will pose as viewers tap the screen to see the different choices inspired by onomatopoeia. These words and phrases also appear on-screen in comic-inspired fonts, which reminds of the graphic style of manga.

As well as specifically having appeal to women in Japan who are interested in buying clothing from GU, the fashion videos are also a fun way for people who are learning Japanese to pick out different sounds.