Jill Wenger of Seattle fashion shop, Totokaelo, has recently expanded her quarters with a clean and simple design with focus on minimalist and edgy fashion. She's features everything from Rick Owens to Jil Sander to Issey Miyake.
She's now included a sister store titled Art-Object, focusing on handmade home decor and art objects. The latest expansion is Totokaelo Man, focusing on men's fashion and accessories, creating a trifecta of awesome that consumers can't seem to get enough of. The shop environment is bright and minimalist, really putting emphasis on the clothing itself, which is also minimalist.
Mixed in with fashion is home decor, allowing the brand to market itself as a lifestyle rather than a mere fashion label. The shop's features include everything from maxi-dresses to men's sweaters to porcelain bowls.
Lifestyle Label Shop Expansions
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Bold Button-Up Shots
Seatbelt-Buckled Messenger Bags
Mod Mannequin Campaigns
Glamorous Traveler-Themed Fashions
Kaleidoscopic Paisley Patterned Fashion