Bjorn Borg's 'First Person Lover' Fashion Runway Show Emulates Gaming

By: Laura McQuarrie - Sep 18, 2014
References: bjornborg & creativecriminals
The Björn Borg SS15 fashion runway show that took place during Stockholm fashion week had models walk down the runway as if they were the avatars that star in an action-packed video game. The video game-inspired runway experience was named 'First Person Lover,' and celebrates themes of love in the digital age. The male and female models were even given masks that made them all look more or less the same, to emphasize that inhuman computer-generated look.

The sporty collection will inspire people to get out and be active, until the release of the Björn Borg First Person Lover game for the computer, which is set to be released in January 2015 alongside garments from the stylish new SS15 clothing collection.