Marija Vujovic is photographed by Ben Watts in raven-hued styles from Christopher Kane, Dolce & Gabbana and Chloe. The background setting of the model is bright and full of color, giving a nice contrast to the black outfits. The 'Fashion' Marie Claire UK September 2010 spread gives black outfits a new and exciting look.
Implications - No longer looking for overtly revealing styles, female shoppers are attracted to ones that feature a more subtle aesthetic. Products that are simple appeal to those who want to maintain a classic look despite the increasing number of convoluted styles coming out.