Missguided's Mannequins Celebrate Stretch Marks and Vitiligo
Laura McQuarrie — February 20, 2018 — Business
References: refinery29.uk
Late last year, Missguided vowed to stop airbrushing its models' stretch marks and now, it is continuing this body-positive movement by introducing fashion mannequins that celebrate diversity and a range of natural body features.
Unlike many store mannequins that are faceless, these new ones from Missguided boast unique features that make them individual, including everything from freckles and stretch marks to vitiligo. With these mannequins, Misguided is changing the conversation about representation in fashion to be one about inclusivity and celebration of what makes one unique.
These mannequins were created in-house with the help of makeup artists as part of its ongoing #MakeYourMark campaign. The Missguided mannequins can be spotted at select stores in Westfield Stratford City, London and the Bluewater Shopping Centre, Kent.
Image Credit: Missguided
Unlike many store mannequins that are faceless, these new ones from Missguided boast unique features that make them individual, including everything from freckles and stretch marks to vitiligo. With these mannequins, Misguided is changing the conversation about representation in fashion to be one about inclusivity and celebration of what makes one unique.
These mannequins were created in-house with the help of makeup artists as part of its ongoing #MakeYourMark campaign. The Missguided mannequins can be spotted at select stores in Westfield Stratford City, London and the Bluewater Shopping Centre, Kent.
Image Credit: Missguided
Trend Themes
1. Body-positive Mannequins - Missguided's fashion mannequins celebrate diversity and natural body features, promoting body positivity in the fashion industry.
2. Inclusive Representation - Missguided's unique mannequins represent different features like freckles, stretch marks, and vitiligo, highlighting the importance of inclusivity in fashion.
3. Celebrating Uniqueness - Through its #MakeYourMark campaign, Missguided's mannequins encourage the celebration of individuality and inspire fashion brands to embrace diversity.
Industry Implications
1. Fashion Retail - The introduction of diverse mannequins presents an opportunity for fashion retailers to redefine standards of beauty, encourage inclusivity, and connect with a wider range of customers.
2. Cosmetics and Makeup - The collaboration with makeup artists to create unique mannequins showcases the potential for cosmetics and makeup brands to address and celebrate different skin conditions and features.
3. Advertising and Marketing - Missguided's inclusive campaign provides inspiration for advertising and marketing professionals to create campaigns that celebrate diversity, challenge beauty norms, and promote body positivity.
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