The British Fashion Council is Now Recognizing Fashion in the Metaverse
Laura McQuarrie — November 29, 2021 — Fashion
References: businesswire
For The BFC Fashion Awards 2021, The British Fashion Council announced a new category that recognizes fashion in the Metaverse. This new category called Fashion Award for Metaverse Design recognizes a digital designer "who pushes the boundaries and showcases excellence in digital fashion design within the Metaverse." The first recipient of this award comes from the Roblox community and it went to cSapphire. This winner was chosen by an expert judging panel: BFC Chief Executive Caroline Rush, Supermodel and Entrepreneur Karlie Kloss, Highsnobiety Editorial Director Christopher Morency, Dazed Fashion Features Director Emma Davidson and W Magazine Editor-in-Chief Sara Moonves.
The Fashion Awards immersive experience on Roblox is available on the platform for a limited time this season and it invites players to walk the virtual red carpet together.
The Fashion Awards immersive experience on Roblox is available on the platform for a limited time this season and it invites players to walk the virtual red carpet together.
Trend Themes
1. Metaverse Fashion Design - The recognition of Metaverse Fashion in traditional fashion awards opens up a new market for digital fashion designers and creates an opportunity for traditional fashion brands to expand into virtual spaces.
2. Virtual Red Carpet Experience - Creating immersive brand experiences in virtual spaces allows fashion brands to reach a wider audience and experiment with new forms of content creation and engagement.
3. Expert Judging Panels in the Metaverse - As the Metaverse continues to grow, there will be a demand for experts who can evaluate digital fashion and design, creating opportunities for professionals with experience in both traditional and digital design fields.
Industry Implications
1. Fashion - Traditional fashion brands can expand their reach and experiment with new forms of content creation and engagement by exploring opportunities in Metaverse fashion.
2. Gaming - As the Metaverse continues to grow, gaming companies can create new revenue streams by developing virtual fashion experiences and partnering with traditional fashion brands.
3. Design - As the lines between traditional and digital design continue to blur, there is an opportunity for professionals with experience in both fields to bring their expertise to the emerging Metaverse industry.
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