Chloe went a notch higher with technology by becoming the first fashion house to release a tailored version of its website for the iPhone.
Chloe clients can now check out the fashion brand's latest collections using their iPhone. It also has a "touch to call" function to contact a Chloe boutique everytime they're itching to buy its must-haves.
Implications - Technology is a very cutting-edge, sleek industry, making it the perfect partner for the fashion industry. The rise of handheld devices and gadgets has created a demand for more aesthetically pleasing pieces, signifying the first marriage of fashion and technology. The next move in this partnership involves innovations such as this Chloe app.
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