Chloe Fashion House Launches iPhone Friendly Website

By: jelalyn - Published: Dec 25, 2007   Updated: Apr 12 2011 • References: chloe & vogue
Chloe went a notch higher with technology by becoming the first fashion house to release a tailored version of its website for the iPhone.

Chloe clients can now check out the fashion brand's latest collections using their iPhone. It also has a "touch to call" function to contact a Chloe boutique everytime they're itching to buy its must-haves.

Implications - Technology is a very cutting-edge, sleek industry, making it the perfect partner for the fashion industry. The rise of handheld devices and gadgets has created a demand for more aesthetically pleasing pieces, signifying the first marriage of fashion and technology. The next move in this partnership involves innovations such as this Chloe app. Stats for iFashion Trending: Older & Chilly
Research: 2,459 clicks in 439 w
Interest: 4 minutes
Concept: IFashion
Related: 53 examples / 41 photos
Segment: Females, 18-55
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