Rockstar

Designer Uses Aesthetics to Promote Eco Transportation

By: Rose Nazarali - Published: Feb 15, 2010 • References: viviscra.wetpaint and tuvie
Many urban dwellers turn to bicycles as their main mode of transportation because of its convenience. One designer wants to take that convenience and make it fashionable by putting an emphasis on its aesthetics.

The fashion forward bike concept has a sporty feel which might just encourage more people to use this as their main mode of transportation. With the smooth lines and pop of colors, this designer is definitely trying to change the way people view cycling.