For Milan Fashion Week 2008, the Flower Council of Holland commissioned designers Arne Quinze, Studio Job, Arik Levy, Karim Rashid and Fredrikson Stallard to make real floral corsages for a fleet of Fiat 500’s. The fleet of ‘flower cars’ would then will be offering rides around Zona Tortona.
The flowers looked amazing on the cars but not all went smoothly; the police banned the cars from driving around.
A spokesman for the Dutch Flower Council, said, "It’s a shame that we’ve been grounded, but even if the cars don’t move, they’re still fantastic to look at – it’s not every day you get the chance to see a Fiat 500 covered in 1,000 pink chrysanthemums."
Well yes you can - Cow got there first with the awesome yellow Chevrolet pictures, over two years ago.
Maybe there really is no such thing as a new idea? These images show how fantastic the cars looked, it is just a real shame (for them) that they could not have driven about. If they could have, it would have brought this stunt to life rather than just being another photo story.
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Interest: 4 minutes
Concept: Flower-Covered Cars
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Segment: Males, 18-35
Comparison Set: 19 similar articles, including: unisex flower pot rings, platform shoes as flower vases, and flowers as a font.
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