Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseille, France.
The ads feature the iconic cougar logo and text that reads, "Voie Rapide Pour la Mode," which roughly translates to fast lane to fashion.
"No harm is being done," assures Amiel Pretsch, creative director and executive director of future:headz. "Its special material that is washing off at the first rain."
This allows the creative agency from Munich, Germany to work around the rules and restrictions of advertising laws in Marseille.
Agency and Photo rights: future:headz
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