As a rule, monochromatic fashion editorials usually make for very striking and attention-grabbing photography. Understandable, then, why Jeremy Laing chose to go the black and white route for his fall ‘09 to spring ‘10 ad campaign.

The fashion editorial features Canadian Native, model Heather Marks, with skin the color of porcelain, in a pallete of washed out blacks and grays in front of a blaring white background.

It looks like her poses were meant to render her haunted and beautiful, but they also create the look of a slightly exhausted zombie.