Vintage Symbols Make A Happy Fashion Comeback

By: Holger Mohr - Published: • References: breadandbutter
At Berlin’s Bread & Butter show I saw this Smiley collection and was really impressed by the designs. It seems to be the right time for the comeback of these vintage symbols, which are under the leadership of Nicolas Loufrani. The goal of the Smiley company is to establish a new brand with a strong identity.

For years, the smiley face was used as a symbol in online communications and makes a lot of positive associations. Loufrani’s fresh designs are focused on the smiley symbol, and with these vintage touch and web relations to the smiley face, a very cool collection was created. Stats for Smiley Couture Trending: Older & Chilly
Traction: 5,683 clicks in 296 w
Interest: 4 minutes
Concept: Smiley Couture
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
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