At Berlin’s Bread & Butter show I saw this Smiley collection and was really impressed by the designs. It seems to be the right time for the comeback of these vintage symbols, which are under the leadership of Nicolas Loufrani. The goal of the Smiley company is to establish a new brand with a strong identity.
For years, the smiley face was used as a symbol in online communications and makes a lot of positive associations. Loufrani’s fresh designs are focused on the smiley symbol, and with these vintage touch and web relations to the smiley face, a very cool collection was created.
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