You're debating how to make a statement for Friday evening; sparkly rings or a blingy clutch? Alexander McQueen suggests, why not both? These "knucklebox" clutches are a personal favourite of celebrities like Kim Kardashian and Cassie. They can look anything from lavish to punk; the fun fusion of the classic evening box clutch and edgy brass knuckles is one that has never been seen before. It's no surprise that these unique, intricately-designed clutches go for on average $2000. If that's a little out of your price range, there are McQueen-inspired pieces out there at reasonable prices.
Implications - Innovative ideas prevail always—even in the fashion industry. The practical function of this product (jewelry and outerwear in one) can be praised for its creative design. If more designers were able to collaborate the different sectors of fashion into one items, it would be a new revolution of design.
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Concept: Fashion, Alexander McQueen, Luxury
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Segment: Females, 18-55
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