'The Fantastic Flying Books of Mr. Morris Lessmore' is for the iPad

By: Meghan Young - Published: Jul 15, 2011 • References: morrislessmore & psfk
Books and novels are slowly evolving as people and publishers begin to explore how to incorporate the freedoms that e-books gives them into the storytelling and reading processes. An adaptation of the 'The Fantastic Flying Books of Mr. Morris Lessmore' short film by author-illustrator William Joyce and co-director Brandon Oldenburg shows us one way in which people can utilize these freedoms by creating an interactive reading experience.

Unveiled by Moonbot Studios, a multi-platform company specializing in storytelling, 'The Fantastic Flying Books of Mr. Morris Lessmore' short film has been recently released as a narrative app. Available on iTunes, it presents an alternative storytelling experience by blending together elements of animated films with e-books, allowing the reader to animate each page with the touch of their finger, therefore having a say in how it unfolds. Stats for Animated Interactive E-Books Trending: Older & Mild
Research: 458 clicks in 253 w
Interest: 2.1 minutes
Concept: Fantastic Flying Books Of Mr Morris Lessmore
Related: 57 examples / 44 photos
Segment: Neutral, 18-55+
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