Abstinence is the only sure way to avoid pregnancy and STDs, yet this fanny pack condom campaign will make you question the best method to use. This marketing scheme is comical and incredibly clever because it explores a rather obvious way to evade sexual attention: by looking utterly unappealing.
Yes, the TDA_Boulder advertising agency figured that wearing the geeky waist-strapped pouch would give a man (or woman for that matter) an overtly uncool appearance. As a result, finding someone willing to sleep with you at all would be quite a challenge.
The playful idea is very appealing, and its success lies in the fact that few would stoop to the social low of attaching such accessories to their middles. In the end, this fanny pack condom campaign will end up selling Sir Richard's Condoms instead.
Stats for Unfashionable Prophylactics
Trending: Older & Chilly
Research: 3,465 clicks in 243 w
Interest: 2.1 minutes
Concept: Fanny Pack Condom Campaign
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: 13 hip fanny packs, fashionable fanny packs, and contrasting color-popping fashion.
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