WMF Knives Ads
The ads are supposed to highlight just how sharp WMF's knives are by showcasing sculpted mini replicas of various famous works of arts such as 19th century Italian Neo-classical sculptor Antonio Canova's "The Three Graces" and others.
Implications - One of the best ways a company that creates traditional products can differentiate itself is by investing in conventional commodities that feature a radical design. By eschewing the standard and capturing the unusual, the company increases its chances of connecting with consumers seeking something out of the ordinary and memorable.Stats for Sharp Replica Sculptures Trending: Older & Chilly
Traction: 4,405 clicks in 331 w
Interest: 4 minutes Concept: Sharp Replica Sculptures
Related: 52 examples / 40 photos
Segment: Neutral, 18-35 Comparison Set: 19 similar articles, including: masked turtle school supplies, reclaimed origami bookends, and curved 3g smartwatches.