Family Tree by Frederick Mcswain Honors Bernhardt's 125 Anniversary
Meghan Young — May 28, 2014 — Art & Design
References: frederickmcswain & design-milk
Beautifully symbolic, Family Tree by Frederick Mcswain, a designer based in New York City, is a simple art installation that is inspired by a 1400-year-old Giant Sequoia. Created for Bernhardt, a furniture manufacturer, to celebrate its 125 year anniversary, the installation is modeled after concentric tree rings.
About Family Tree by Frederick Mcswain, the designer says, “When contemplating an appropriate tribute to the generations of Bernhardt craftsmen who carry on the tradition of fine woodworking, this visual was the initial catalyst.” Comprised of six wall sculptures, the installation holds a special spot in both Mcswain and Bernhardt's hearts since they were raised in North Carolina. The aluminum pegs decorating the center are reminiscent of a vertical timeline or a strand of DNA.
About Family Tree by Frederick Mcswain, the designer says, “When contemplating an appropriate tribute to the generations of Bernhardt craftsmen who carry on the tradition of fine woodworking, this visual was the initial catalyst.” Comprised of six wall sculptures, the installation holds a special spot in both Mcswain and Bernhardt's hearts since they were raised in North Carolina. The aluminum pegs decorating the center are reminiscent of a vertical timeline or a strand of DNA.
Trend Themes
1. Symbolic Installations - Art installations created to honor special occasions or a company’s anniversary with symbolism and meaning could create sentimental value and boost brand recognition.
2. Concentric Design - Innovative designs inspired by symmetry and concentric shapes received positive reception among audiences and could be explored and integrated in various art forms.
3. Dna-inspired Art - Inspiration drawn from the intricate patterns and designs of a DNA strand could be further explored and utilized in art and design to create unique and visually appealing creations.
Industry Implications
1. Furniture Manufacturing - Companies in the furniture manufacturing industry could create meaningful art installations or furniture pieces to commemorate special occasions, showcase brand values and enhance consumer experience.
2. Interior Design - Incorporating unique and symbolic art installations in interior design could provide customers with personalized, thought-provoking, and emotional experiences and differentiate from competitors.
3. Art & Sculpture - Artists and sculptors could create distinctive pieces inspired by concentric shapes and symmetry using various mediums such as metals and artful arrangements to connect with audiences and boost their brand recognition.
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