The IKEA Family Tree Campaign Maps Out Where Babies Are Made

By: Laura McQuarrie - Published: May 5, 2014 • References: ikea & creativecriminals
At a first glance, the IKEA print ad campaign called 'Family Tree' looks like it's about furniture that's been handed down from one generation to the next. However, the framed family trees respond to the astonishing fact that one in ten people born in Europe were conceived in an IKEA bed.

These print ads map out the exact IKEA furniture pieces that were responsible for so many baby births and not all of them are beds either—according to some of these family trees, not all of the baby-making happened in beds either, as some tables, sinks and washing machines are included in these fun family trees. Without saying any of this, the campaign posters neatly sums up all of this information with a tagline that suggests IKEA is "Where family starts." Stats for Familial Furniture Ads Trending: Older & Mild
Research: 1,685 clicks in 106 w
Interest: 1.5 minutes
Concept: Family Tree
Related: 94 examples / 72 photos
Segment: Neutral, 12-35
Comparison Set: 34 similar articles, including: furniture store cafes, authentically remodeled rural homes, and comically honest illustrations.