These family car ads from Chevrolet tell the stories of unlikely pairs of guys and girls coming together to start a relationship together and as it's suggested, eventually even a family. The text-heavy ads are set up with two columns, one in blue and the other in red. Each person's story unfolds down the page in a column, as per usual, but near the end, the two separate stories merge as they come together. As the stories intertwine, the text changes color too, combining red and blue into purple.
Below this, the ads remark that "You don't know when you're about to start a family" and it throws in an aerial image of the Chevrolet Spin, showing off its spacious seven seats and hinting that this is the ideal family car for whatever surprises life throws your way.
Stats for Merging Text Auto Ads
Trending: Older & Chilly
Research: 186 clicks in 100 w
Interest: 0.5 minutes
Concept: "family Car Ads"
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: the reinvention project, speed-satisfying supercars, and muscular auto makeovers.
Merging Text Auto Ads
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