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Monstrous Fashion Campaign Videos

The 'Monsters Inc.' Fall Fashion Video is Truly Strange

— August 5, 2013 — Marketing
This fall fashion video captures strange modelling behavior. Titled Monsters Inc., this video for Love Magazine centralizes the theme of monsters.

Monsters Inc., which is the featured editorial in the magazine's 10th issue, showcases an array of wild prints, fur, metallics, accessories and sequins. The outfits themselves play up the concept of monsters; some of them are completely all over the place.

The video's background track by Brooke Candy is fitting, because it is edgy, fierce and electric. Directed by Yvan Fabing, the short movie encompasses wild, care-free behavior and some scary zombie-esque moves. Some of the models have very minimal makeup with almost non-existing eyebrows, which also adds to the overall zombie-like vibe -- fashionable zombies, though.
Trend Themes
1. Strange Modelling Behavior - Opportunity for brands to explore unconventional and boundary-pushing methods of showcasing fashion.
2. Wild Prints and Metallics - Potential for fashion brands to incorporate bold and eye-catching patterns, textures, and materials into their collections.
3. Fashionable Zombies - Possibility for cosmetics and beauty companies to create unique and edgy makeup looks inspired by the zombie aesthetic.
Industry Implications
1. Fashion - The fashion industry can leverage the Monsters Inc. video to experiment with unconventional designs and styling.
2. Music - Artists and musicians can collaborate with fashion brands to create original soundtracks that enhance the visual experience during fashion campaigns.
3. Beauty - Cosmetics and beauty companies can tap into the zombie-inspired trend to develop innovative makeup products and tutorials.
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