Altru Apparel's Fall Fashion Collection Expresses 'Easy Coast' Living

By: Laura McQuarrie - Oct 28, 2014
References: altruapparel & altruapparel
This year's Holiday/Fall fashion collection from Altru Apparel takes inspiration from a road trip up the Pacific Coast Highway to the Big Sur. On the trip up the coast, Altru Apparel describes it was on a mission to "Find a wave, or make one." The collection is all about easy vibes, good times, embracing adventure and this easy Californian attitude is woven into garments like printed tees, hoodies, jackets, hats and pants.

Graphic elements on the articles of clothing reference easy living on the road with images of the seaside, road signs, animals and vibrant tribal patterns that suggest a more relaxed pace of life. This collection from Altru Apparel is not only a celebration of life on the East Coast, it's about living on the Easy Coast.