Uber Urban Fashion
Featuring a host of hypnotic beats, flashing lights and chiseled people on their website, D.O.H.C. is making it abundantly clear that city style is the only way to go for the fall of 2009. Check out more on the big city Fall 2009 D.O.H.C. campaign at the links below.
Implications - Businesses looking to sell their products to a specific clientele must ensure that their concepts match that group's specific preferences and tastes. Businesses will benefit by exploring the different consumers demands of different groups.