Faux Cosmetics Co. Shows You What Animal Cruelty Looks Like

By: Vincent Salera - Published: Feb 17, 2009 • References: adsoftheworld
This ad for a German animal rights organization makes a strong and painful point. The tagline reads, "Test now! Crème Vôle. Animates and refreshes dry and stressed skin. Still thousands of animals are killed by experiments by the cosmetics industry. Donate now..."

The cosmetics company and products are fictitious, but are very creative in order to deliver a message that will make you "feel" the pain animals have to endure due to cosmetic animal testing.

This extremely well conceived ad was created by advertising agency Jung von Matt/Alster, Germany with creative direction by Götz Ulmer, Daniel Frericks, Oliver Voss and Florian Zwinge. The great copy was written by Clemens Sehi. Stats for Fakevertising Animal Rights Trending: Older & Chilly
Research: 2,820 clicks in 378 w
Interest: 4 minutes
Concept: Fakevertising Animal Rights
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: animal hairstyles for animal rights, nude shockvertising, and 20 pandavations and animal rights ads.