This ad for a German animal rights organization makes a strong and painful point. The tagline reads, "Test now! Crème Vôle. Animates and refreshes dry and stressed skin. Still thousands of animals are killed by experiments by the cosmetics industry. Donate now..."
The cosmetics company and products are fictitious, but are very creative in order to deliver a message that will make you "feel" the pain animals have to endure due to cosmetic animal testing.
This extremely well conceived ad was created by advertising agency Jung von Matt/Alster, Germany with creative direction by Götz Ulmer, Daniel Frericks, Oliver Voss and Florian Zwinge. The great copy was written by Clemens Sehi.
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