Sticker Adds Status, But Not Breeze
By: Jeremy Gutsche -
Published: Aug 22, 2007 Updated: Jun 13 2011 • References: autoblog
Adding a fake sunroof to your car might not add any breeze, but could it add value to your car? Questionable. But here's what the inventor told AutoBlog, "Sometimes people just want to have the look of a sunroof, and can´t afford or don´t have the permission to make a hole to their/parent´s car."
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Implications - North American society is very success-centric. As such, many consumers are willing to buy items which will give them the appearance of success to satiate their desire of being higher up on the social ladder. Corporations can capitalize on this consumer want by offering goods with design elements evocative of prestigious or high-end products.