Ben and Jerry's Promotes the Fair Tweets Campaign

By: Jamie Danielle Munro - Published: • References: creativity-online & digitalbuzzblog
To promote World Fair Trade Day on May 16th, Ben and Jerry's has come up with the Fair Tweets campaign. By using the Ben and Jerry's Fair Tweets app, your Twitter account will automatically turn unused characters in your tweets into a message promoting fair trade. Tweeting never looked so sweet.

The company realized that most people rarely use all 140 allotted characters of their tweet, so Ben and Jerry's decided to put this waste to better use. The tweets with the Ben and Jerry's Fair Tweets app vary each time you post a message depending on how many characters you have available. No matter what, the message is bound to be positive and rewarding for anyone who supports such a great cause. Stats for Fair-Trade Twittering Trending: Older & Mild
Traction: 857 clicks in 175 w
Interest: > 3 minutes
Concept: Fair Tweets
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: fake food spills, 31 fair trade features, and human-oriented handicrafts.