This Campaign Helps Children Born with Facial Differences

By: Katherine Pendrill - Feb 12, 2016
References: & mashable
Random House Children's Books recently teamed up with Operation Smile for a Valentine's Day campaign that helps children born with facial differences. While there are many ways to celebrate the most romantic day of the year, this campaign allows you to do something that will truly warm your heart.

The 'SmileKind' campaign is inspired by the main character in R.J. Palacio's bestselling novel 'Wonder.' The novel tells the story of a young boy born with facial differences, which cause him to be teased by other children. The story fits with Operation Smile's mission to help children born with a cleft lip or cleft palate. The SmileKind campaign aligns with the book's message to "choose kind" by asking users to share social media posts showing what makes them smile. For every photo tagged '#smilekind,' Random House Children's Books will donate $1 to Operation Smile.