The 'Interapothek' facial cleanser packaging is a beautiful box that symbolizes the acne-removing benefits of the gel contained within. The gel's packaging was built to reflect the fact that it contains a facial cleanser built for oily acne-prone skin.
Interapothek's box is colored to look like skin and has raised bumps all over it. However, the bumps are absent as they approach the product's text. As a result, it looks as if the product's branding is removing blemishes from the skin-toned packaging.
The tube that contains the actual product also uses a similar packaging strategy. Shiny dots that represent oily skin are scattered across the tube's skin-colored packaging. However, just like the box, Interapothek's text seems to swipe away all the shiny marks.
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The 'Interapothek' Facial Cleanser Packaging Seems to Wipe Away Blemishes
Published: Jun 12, 2013 • References: thedieline