The 'Interapothek' Facial Cleanser Packaging Seems to Wipe Away Blemishes

By: Alexander Lam - Published: Jun 12, 2013 • References: thedieline
The 'Interapothek' facial cleanser packaging is a beautiful box that symbolizes the acne-removing benefits of the gel contained within. The gel's packaging was built to reflect the fact that it contains a facial cleanser built for oily acne-prone skin.

Interapothek's box is colored to look like skin and has raised bumps all over it. However, the bumps are absent as they approach the product's text. As a result, it looks as if the product's branding is removing blemishes from the skin-toned packaging.

The tube that contains the actual product also uses a similar packaging strategy. Shiny dots that represent oily skin are scattered across the tube's skin-colored packaging. However, just like the box, Interapothek's text seems to swipe away all the shiny marks. Stats for Anti-Acne Packaging Trending: Older & Chilly
Research: 1,009 clicks in 153 w
Interest: 1.3 minutes
Concept: Facial Cleanser Packaging
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: water packaged watches, stovetop-inspired cookie boxes, and dark magic booze branding.