Trend Hunter's coverage of the popularization of Facebook began in 2006 and by 2007, we declared a fascination at which point user rates began to skyrocket.
Facebook didn’t gain attention until 2007, when people started preferring it over MySpace and companies began using it for marketing. Businesses started to recognize its impact on consumers, and spend more money to leverage Facebook’s reach. Founder Mark Zuckerberg introduced the Facebook ad platform in 2007 to appeal to more businesses.
No other social network site has grown as big and rapidly as Facebook. Now it has 500 million registered users, with 200 million regular mobile users. It has become the most popular social networking site in the world. Businesses are using it as vital parts of their marketing efforts, promoting campaigns using Facebook’s fan pages and applications for interactive campaigns. Some examples include Amex’s Digital Canvas contest, Skittles Update the Rainbow app and Adidas’ 'We are London' campaign. Facebook Connect continues to grow, linking users through 3rd party sites and gamers through Xbox and Playstation systems. The site has continued to embark on partnerships with other brands including Skype, Yahoo, CNN, Paypal and Bing.
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