In celebration of Vyshyvanka Day this year, Ukrainian mobile phone operator Kyivstar set up a unique Facebook social campaign to engage its own employees. Since it's common for many people to dress up in the traditional Ukrainian attire around this day, Kyivstar set up a platform where people could design their own vyshyvankas online.
As a result, Kyivstar was successful in getting 90% of its employees to participate in making their own virtual garment. After completing a garment, it was possible to share the creations on social media. The best garments were not only seen by many online, but the top creators were rewarded with an actual handcrafted vyshyvanka in the design that they created through the digital platform.
Stats for Digitized Tradition Campaigns
Trending: Older & Buzzing
Research: 1,976 clicks in 91 w
Interest: 0.5 minutes
Concept: "facebook Social Campaign"
Related: 92 examples / 71 photos
Segment: Females, 18-55
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