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Facebook Browser Plugins

Facebook 'Like' Button Firefox Add-On Allows You to 'Like' Any Site

— July 26, 2010 — Tech
The Facebook 'Like' button Firefox add-on is available through the Greasemonkey extension. This add-on makes the 'Like' button available to any web page via the added toolbar.

By clicking the 'Like' button on the toolbar, your friends will be able to see which websites you've liked even if they don't have an embedded 'Like' button on the original page. Allowing for more links to the Facebook network, this Facebook 'Like' button Firefox add-on is a helpful way for this social network to increase connections to external pages.
Trend Themes
1. Social Media Integration - The ability to integrate social media tools (like the Facebook 'Like' button) into various platforms outside the social media space opens up innovative opportunities and cross-promotion potential.
2. Browser Extensions - The feature and function expansions of web browsers present innovation opportunities for brands to enhance user experiences and extend reach in creative ways.
3. Virtual Tracking Mechanisms - Virtual tracking mechanisms allow social media networks to collect valuable data on user preferences, ultimately shaping advertising strategies and can allow for businesses to personalize customer experiences.
Industry Implications
1. Marketing - With the use of browser plugins that integrate social media platforms, the ability to track and target potential customers is increased, presenting significant opportunities for disruption.
2. E-commerce - Browser plugins that incorporate social media tools into an e-commerce platform can expand the reach of products and offer new visualization or product discovery techniques.
3. Website Design - The integration of engaging browser plugins and social media tools onto a website can lead to higher user engagement and increased visitation, transforming the way users interact with brands and businesses online.
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