Now that social media is usually one of the first places that consumers go to find out more about a particular brand, product or service, three new Facebook customer service tools are being launched on the platform to increase interaction with fans and drive commerce.
As well as being able to reply with a comment with a direct message, consumers will also be able to message brands directly when they see an advertisement in their NewsFeed. Finally, on a brand page, the last Facebook feature will also display how likely a brand is to respond to a message, which gives consumers the confidence to reach out with a message and extra assurance that they will get a response.
Since there are more than a billion people who visit Facebook Pages in order to get more information, these tools are valuable for brands looking to make the most of social currency.
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