Superstar

Takes All Types

By: Bianca Bartz - Published: • References: facebook & nytimes
Facebook has become so much more than a social networking tool, it's become a way to reach out to others in need. A new application, Takes All Types, brings together blood donors and could potential save may lives.

After answering the question, "What's your type?" the application users can then be alerted when their blood type is required in their area. Alerts can be in the form of Facebook or text messages, phone or via RSS. Friendly reminders will also be sent out for regular blood contributions, kind of like the birthday alerts.

The program launches on Monday for users in the New York area thanks to Takes All Types, an non-profit that believes Facebook could help locate blood faster and more efficiently in time of crisis.

“We were reacting to our sense that most of what was on Facebook was too academic or frivolous,” said Ben Bergman, who started the program with Richard Hecker.

“The whole thing was done in about three months, for about $500,” Mr. Bergman said.

“This suggests that you can do almost anything when you have a growing network,” Michael A. Cusumano, a professor at the Massachusetts Institute of Technology said. “That's the core of what Facebook's value is — that you have this increasing network of people and you can lay almost anything on top of it.”

Hopefully this catches on. At time of posting, there are 82 daily active users. Stats for Facebook Blood Donors Trending: Older & Chilly
Traction: 2,373 clicks in 352 w
Interest: 4 minutes
Concept: Facebook Blood Donors
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
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