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Face Tracking

TrackIR is Next in Video Games

— November 26, 2006 — Tech
The next wave of video games will track your facial movements. You look left, and your character will look left too. The video decribes, "The TrackIR4: Pro is a head-tracking device that works by detecting infrared light reflected from three IR-reflective surraces on a 'TrackClip' that can attach to a hat, headphones or similar. The device tracks head motion in the full six degrees of freedom and translates it into game controls."
Trend Themes
1. Facial Tracking Technology - Advancements in games and technology are opening opportunities for the integration of facial tracking technology in various aspects including gaming, health and fitness, retail and education.
2. Enhanced User Experience - Facial Tracking technology offers the potential to revolutionize user experiences across various industries via providing users with enhanced immersion and control.
3. Infrared Reflective Materials - Infrared reflective materials are becoming increasingly important in the development of modern technologies such as facial tracking cameras, security cameras, and drones, among others.
Industry Implications
1. Gaming Industry - Gaming companies can leverage facial tracking technology to deliver highly immersive and engaging gaming experiences, and open new markets for virtual reality applications.
2. Health and Fitness Industry - Facial tracking technology can be used for developing training programs that help identify and correct flaws in exercises while also tracking progress and motivating users.
3. Retail Industry - Facial tracking cameras can help retailers analyze customers' facial expressions to optimize product positioning, product demand and tailor marketing campaigns.
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