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Digital Makeup Projections

This Face Projection Mapping Presentation Features Kat Von D

— November 2, 2015 — Fashion
In honor of Kat Von D releasing a makeup line, the creative team at 'Wildbytes' designed a unique face projection mapping performance featuring the tattoo artist.

This incredible display of digitized makeup used Kat Von D's face as a projector screen. The face projection mapping device then created a collection of real-time artworks to appear on Von D's face. The experience began as two butterflies danced across the artist's cheeks and landed on her closed eye. When she opened her eyes the butterflies spread their wings and instantly transformed. The magic-like shows featured Kat with psychedelic displays from bejeweled lips and glittering eyes to having her whole face consumed by moving murals.

This highly interesting way to present a new line of makeup allows the guests at the show to feel inspired and connected through the intricate and intimate performance.
Trend Themes
1. Face Projection Mapping - Using face projection mapping in makeup presentations opens up new opportunities for innovative and immersive brand experiences.
2. Real-time Artworks - Creating real-time artworks through projection mapping on faces provides a dynamic and ever-changing visual experience.
3. Intimate Performances - The use of face projection mapping in makeup shows allows for intimate and engaging performances that emotionally connect with the audience.
Industry Implications
1. Beauty - In the beauty industry, adopting face projection mapping techniques can revolutionize product launches and marketing campaigns by offering unique and captivating experiences to customers.
2. Event Production - The event production industry can leverage face projection mapping technology to create mesmerizing and unforgettable live performances, enhancing the overall entertainment value.
3. Digital Marketing - Digital marketing professionals can explore the use of face projection mapping to create innovative and attention-grabbing campaigns that engage and captivate target audiences.
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