The UK’s leading sports fashion retailer, JD is launching its first ever nationwide campaign to find 16 people to be the ‘The Face of JD’ through a combination of street teams and social media.
Those wishing to be considered can submit their photo via Facebook for public voting with the entry with the top 20 most voted for joining a further 800, chosen by JD’s panel of experts at castings in London and Manchester.
However, JD isn’t looking for supermodels, they want people with real style and confidence and this is a real opportunity for someone to kick start their modelling career from within the social network.
Implications - With many young people choosing Facebook as the place to hang out online it is logical step that brands will look to the social network as a place to hunt for new talent. Whether it be music, art of models, the next generation of superstars may find their career starting from their own bedrooms when they sign in.
Stats for Social Media Models
Trending: Older & Mild
Research: 1,753 clicks in 240 w
Interest: > 3 minutes
Concept: Face Of JD
Related: 118 examples / 91 photos
Segment: Females, 12-55
Comparison Set: 43 similar articles, including: sci-fi street bikes, bringing dreams to life, and fierce rugby kicks.
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