The incredibly inspirational 'Fabulous At Every Age' campaign from Harper's BAZAAR and Estée Lauder highlights the power of women. The contest captures women of all ages who are inspirational to others for their attitudes, as well as achievements in life.
The magazine's beauty director Alexandra Parnass explains that, "They’re humans, you know? None of them are absolutely perfect head-to-toe, as none of us are. It really strikes you when talking to any of these women that they are truly not bothered by the little things in life."
The contest is a great way to provide role models for women of all ages as each of the women picked is someone of great character and success. It truly is a great cause that Harper's BAAZAR and Estée Lauder are promoting with the 'Fabulous At Every Age' campaign.
Stats for Age-Defying Campaigns
Trending: Older & Average
Research: 1,150 clicks in 138 w
Interest: 0.5 minutes
Concept: Fabulous At Every Age
Related: 95 examples / 73 photos
Segment: Females, 12-55+
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