Fabula Branding Created New Packaging for the Condom Brand INDIGO
Mishal Omar — May 5, 2017 — Marketing
References: fabula.by & thedieline
Fabula Branding is a creative agency based in Belarus, which was enlisted to recreate the packaging for the local condom brand INDIGO.
The creative agency chose to take a minimalist route when designing the branding for the condoms. The collection offers five different condom types – including a Sensitive, a Classic, an Over-Time, a Fruit Mix and a Mix Fun – all of which are packaged in similarly themed but differently colored boxes. The boxes themselves feature minimal labeling and are offered in gradient colors, making them appear sophisticated while still referencing the pleasurable act that coincides with their use.
Fabula Branding is able to fuse elegance with playfulness, making INDIGO stand out among its competing brands.
The creative agency chose to take a minimalist route when designing the branding for the condoms. The collection offers five different condom types – including a Sensitive, a Classic, an Over-Time, a Fruit Mix and a Mix Fun – all of which are packaged in similarly themed but differently colored boxes. The boxes themselves feature minimal labeling and are offered in gradient colors, making them appear sophisticated while still referencing the pleasurable act that coincides with their use.
Fabula Branding is able to fuse elegance with playfulness, making INDIGO stand out among its competing brands.
Trend Themes
1. Minimalist Packaging - Creating packaging designs with minimal labeling and clean aesthetics.
2. Gradient Colors - Using gradient colors in packaging designs to achieve a sophisticated and visually appealing look.
3. Brand Differentiation - Finding innovative ways to make a brand stand out in a competitive market.
Industry Implications
1. Contraceptive - Opportunity for contraceptive brands to create packaging that is both visually appealing and discreet, while still communicating necessary information.
2. Creative Agency - Opportunity for creative agencies to offer minimalistic packaging design services that help brands differentiate themselves from competitors.
3. Consumer Goods - Opportunity for consumer goods companies to use gradient colors and minimalist packaging to create visually striking and modern product packaging.
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