Kvadrat's Latest Fabric Line is Featured in Fabien Cappello's Unique Ad

By: Jana Pijak - Jun 3, 2014
References: fabiencappello & lanciatrendvisions
Resembling a geometric art installation, the 'Shapes' campaign by Fabien Cappello highlights Kvadrat's latest line of upholstery fabric designs. The design manufacturer creates a collection of vividly colored fabrics that are transformed into hanging art installations.

Each of Kvadrat's fabric swatches are cut into abstracted shapes and hung alongside a variety of material vignettes that include wood, metal and textured glass elements. These elements are paired with complimenting colors and arranged in abstract compositions.

Kvadrat's 'Shapes' campaign by Fabien Cappello is an example of artful marketing. Resembling a modern art installation, the manufacturer's latest fabric collection is suspended to form a series of 2D sculptures. These eye-catching installations play with shadow and transparency and are photographed by Matthew Donaldson who also creates the campaign's accompanying video.