The Faber Castell Plastiline campaign is a far cry from their previous print ads. Although just as creative, this one is much more youthful then, say, the spiral portraits by Chan Hwee or the brand's last eco campaign. Not only does it center around superheroes such as Batman, Wonder Woman and Iron Man, each figure is given a child-like quality thanks to being formed by 'powered fingers.'
Conceived and executed by Inbrax, an ad agency based in Santiago, Chile, the Faber Castell Plastiline campaign was art directed by Daslav Maslov and Cristián Toffolo with creative direction by Pancho González. Absolutely adorable, the images will appeal to both kids and adults, especially when taking into the consideration all of the superhero films coming out.
Stats for Superhero Modelling Clay Ads
Trending: Older & Mild
Research: 2,070 clicks in 184 w
Interest: 2 minutes
Concept: Faber Castell Plastiline Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: human shearing ads, imaginative baby ads, and compressed object ads.
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