In an attractive set of ads, the True Colors campaign by Faber-Castell is visually pleasing and aesthetically clean -- a perfect way to draw in designers and creative artists to its quality brand of art supplies.
With images of vibrant objects such as an eggplant, a firetruck and a dog, the ads feature the ends of these objects as sharpened pencil crayons, representing how true to color their pencils are. The campaign shows the vivid quality of Faber-Castell art tools and is definitely intensely creative.
Stats for Vibrant Pencil-Tipped Ads
Trending: Older & Average
Research: 4,200 clicks in 274 w
Interest: 4 minutes
Concept: Faber Castell
Related: 70 examples / 54 photos
Segment: Neutral, 12-55+
Comparison Set: 26 similar articles, including: designer pencil crayons, crayola product placements, and wearable color pencils.
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