The True Colors Campaign by Faber-Castell Shows Brilliant Shades

By: Summer Luu - Published: Jan 28, 2011 • References: & ibelieveinadv
In an attractive set of ads, the True Colors campaign by Faber-Castell is visually pleasing and aesthetically clean -- a perfect way to draw in designers and creative artists to its quality brand of art supplies.

With images of vibrant objects such as an eggplant, a firetruck and a dog, the ads feature the ends of these objects as sharpened pencil crayons, representing how true to color their pencils are. The campaign shows the vivid quality of Faber-Castell art tools and is definitely intensely creative. Stats for Vibrant Pencil-Tipped Ads Trending: Older & Average
Research: 4,200 clicks in 278 w
Interest: 4 minutes
Concept: Faber Castell
Related: 62 examples / 48 photos
Segment: Neutral, 12-55+
Comparison Set: 23 similar articles, including: designer pencil crayons, crayola product placements, and wearable color pencils.