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These Fab Detergent Print Ads Use LEGO Stains to Target Children

By: Meghan Young - Published: • References: yr & ibelieveinadv
The love of LEGO has even extended to soap ads by the looks of the Fab Detergent ad campaign. Considering that children are often targeted in detergent advertising because, let’s face it, they are more prone to spills and stains, these iconic building blocks are definitely appropriate.

Conceived and executed by Panama-based ad agencies Cerebro and Y & R, the Fab Detergent ad campaign is simple, direct, and yet clever and original. Despite going to the traditionally expected stain image, this LEGO look takes it to the next level.

The Fab Detergent ad campaign features art direction by Francisco Bernal and Alberto Weand Ortiz, copywriting by Jorge Heilbron and photography by Carlos Villareal. The beauty about this campaign is that it makes you imagine how the spills actually happened. Stats for Toy-Inspired Soap Campaigns Trending: Older & Mild
Traction: 2,118 clicks in 181 w
Interest: 3.1 minutes
Concept: Fab Detergent
Related: 44 examples / 34 photos
Segment: Neutral, 12-55
Comparison Set: 16 similar articles, including: dubious legal campaigns, alcoholic circus campaigns, and nostalgia-embracing campaigns.