SALT + AETHER Eyewear is Inspired by Motorcycle Culture

By: Rebecca Byers - Jul 16, 2015
References: thedieline
A collaboration inspired by motorcycle culture, SALT + AETHER Eyewear is a limited edition line of sunglasses that boast stunning visual eyewear branding and packaging. Featuring sweeping mountain views that communicates both brands' passion for the outdoors, the SALT + AETHER Eyewear packaging elevates the product and serves as a reminder of its Southern California roots.

The limited edition SALT + AETHER Eyewear line includes two pairs of sunglasses, the SCOUT and the EXPLORER.

The unique high quality images featured on the packaging speaks to the consumer desire to equate products and services with a lifestyle, or more simply, emotions they can relate to. By showcasing views that are not dissimilar to that of the dream motorcycle ride, the product is automatically connected to the idyllic lifestyle of the target consumer.