Dutch Campaign Suggests It May Be Time for a Vision Checkup

By: Tisah Tucknott - Published: Apr 23, 2009 • References:
These cheeky Dutch eyesight ads question when the right time is for people to go see an optician.

Those of you who are in denial of getting glasses, contacts or laser eye surgery are put to the test with these reality checks.

Don’t be too pessimistic about the validity of these ads, as I’ve witnessed this type of behavior before from my own parents!

Unfortunately, sooner or later, we’re all going to get to this stage... Stats for Cheeky Optician Ads Trending: Older & Chilly
Research: 6,492 clicks in 369 w
Interest: 4 minutes
Concept: Cheeky Optician Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: google vision, retro nerd glasses, and diy health screening.