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Inked Organs

Surgery to Tattoo Beating Hearts is a Hoax

— November 28, 2008 — Lifestyle
Keen to let every heartbeat wear your loved one’s name?

True Love Tattoos, run by doctor and tattoo artist Dr. Valentin Vikunjevski, is offering you the opportunity to book a three-hour open heart surgery procedure and have your loved one’s name inked on your beating heart.

However, this faux tattoo parlor is a hoax--check out our expose below.

Implications - Though the tattoo surgery by Dr.Valentine Vikunjevski is a hoax, it is not far from today's reality. The concept of personal adornment has soared to new heights in today's selfcentric society, with tattoos becoming the norm as opposed to the taboo they once were. Consumers continue to seek new and imaginative ways to express themselves.
Trend Themes
1. Personal Adornment Surgery - As personal adornment continues to soar, there may be breakthroughs in medical technology that offer customers ways to make more permanent statements about their identities and interests through surgical interventions.
2. Extreme Self-expression - Consumers are keen to express themselves in new and imaginative ways, and businesses that offer unusual forms of self-expression may see increased demand.
3. The Future of Body Art - As tattoos become increasingly mainstream, future body art trends may incorporate more permanent or invasive techniques like the tattoo surgery hoax.
Industry Implications
1. Cosmetic Surgery - Cosmetic surgery clinics may want to consider offering more extreme forms of body modifications that align with clients' self-expression goals, including innovative tattoo removal techniques.
2. Tattoo Parlor - More traditional tattoo parlors may seek to appeal to clients looking for more permanent body art forms, potentially through alternative techniques like scarification or branding.
3. Medical Technology - Technological advancements may render permanent self-expression options like the 'tattoo surgery' less invasive and more feasible in a clinical setting, offering new innovations in the realm of personalized medicine.
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