People Defy Death in all New Highs (and Lows)
From being buried alive to human jets and even skydiving from heaven, someone somewhere has done it at one time or another.
Implications - Advertisements, products or services which supply consumers with a shock-factor message are often very memorable. Consumers are drawn towards the unusual and the odd, as feats like these are anything but typical. Entertainment or advertising agencies can incorporate shock-factor elements into their images to make their message memorable.