Potential

Extraordinary Vista Brand Experience At JFK

By: Carlos Calderon - Published: Feb 22, 2007   Updated: Apr 21 2011 • References: tronicstudio and www10.dcccafe
'WOW starts now' is the introductory tagline presented by Microsoft for their new Windows Vista's multi-sensory brand experience at the American Airlines terminal JFK. The Vista experience created by the design team at Tronic looks to be inspired by the Mac experience.

Implications - Vivian Rosenthal, the co-founder of the design team Tronic, states that the group wanted to "create an elegant panorama of the user experience showing a glimpse of everything available through your computer with Vista." A busy airport is a great place for featuring new products on large screens because so many people are passing though constantly. Rosenthal also explains that using 3D animations is what makes this advertisement so spectacular.