Carlos Calderon
Potential
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 “The WOW start now” this is the tag introduction of the Microsoft’s Windows Vista’s multi-sensorial brand experience at the American Airlines terminal JFK. The Vista experience portrayed looks to be very inspured by the Mac experience… watch the video and tell me what do you think…  We wanted to create an elegant panorama of the user experience showing a glimpse of everything available through your computer with Vista," said Vivian Rosenthal, Tronic's co-founder. "3D animation was key to communicating the prominence, elegance and physicality of the Microsoft logo, and in general the operating system, and so the logo extrudes to reveal its many dimensions, from navigation, to media player, to search and finally, security functions, all of which are featured in vignette treatment."
(www10.dcccafe)References: tronicstudio, www10.dcccafe 2 Comments: on Extraordinary Vista Brand Experience at JFK |
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