French photography duo Exterface explores the topic of insomnia in their latest pictorial, 'Mirage.'
'Mirage' was shot in a hotel room in New York City during a recent trip, with model Sean Anthony playing the character of a sleepless man.
The cinematic editorial leaves us wondering about what's really going on. Is this sleepless man simply tired and jet-lagged, or does he have a guilty conscious?
Implications - In today's market, there are many products that are practical and useful but fails to inspire or stimulate the mind. Companies and businesses will benefit by providing products or items that will leave the consumer mystified or stirred. In doing so, they will create a clientele that is more likely to remember their brand.
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Concept: Enigmatic Editorials
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