The North Faces Mixes Style and Function for Spring/Summer 2018
References: thenorthface & highsnobiety
Global outerwear brand The North Face debuted its latest collection of urban-friendly exploration wear for Spring/Summer 2018 and the drop is strongly characterized by pattern-heavy silhouettes and attention-capturing orange hits.
The capsule, released under TNF's Urban Exploration Black Series, is "reimagined for an urban world [that is] threatened by destruction and disaster." The title of the Spring/Summer 2018 collection is SHELTER/SEAMLESS and it is focused on providing city-friendly silhouettes that bring together fashion-forward and contemporary styles with performance-driven innovative designs.
The urban exploration wear lineup boasts GORTEX raincoats, stylish light turquoise jackets, comfort-boasting all-denim outfits, camouflage-printed sweatshirts and more. With a motto to 'Never Stop Exploring,' The North Face's SHELTER/SEAMLESS Spring/Summer 2018 capsule certainly communicates adventurous attitudes, youthful vigor and an aesthetic that easily translates itself into an urban environment.
The capsule, released under TNF's Urban Exploration Black Series, is "reimagined for an urban world [that is] threatened by destruction and disaster." The title of the Spring/Summer 2018 collection is SHELTER/SEAMLESS and it is focused on providing city-friendly silhouettes that bring together fashion-forward and contemporary styles with performance-driven innovative designs.
The urban exploration wear lineup boasts GORTEX raincoats, stylish light turquoise jackets, comfort-boasting all-denim outfits, camouflage-printed sweatshirts and more. With a motto to 'Never Stop Exploring,' The North Face's SHELTER/SEAMLESS Spring/Summer 2018 capsule certainly communicates adventurous attitudes, youthful vigor and an aesthetic that easily translates itself into an urban environment.
Trend Themes
1. Urban Exploration Wear - TNF's Urban Exploration Black Series provides an opportunity for fashion-based companies to create outdoor gear.
2. Performance-driven Design - Functional and fashionable designs create opportunities for companies looking to reach the outdoor enthusiast market.
3. Camouflage Prints - Camouflage prints can merge functionality with fashion to create unique and innovative designs for outdoor wear.
Industry Implications
1. Outdoor Retail - Companies in the outdoor retail industry can capitalize on the merging of fashion and function in outdoor gear.
2. Streetwear Fashion - Streetwear fashion brands can create hybrid designs that blend fashion and outdoor wear.
3. Sustainable Textiles - Developments in sustainable textiles can provide environmentally-friendly options for urban exploration wear.
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