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Andrew RobichaudAndrew Robichaud
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Robot Parkour Edit
Cyborg Scales City in ‘Exploit Yourself’ Nike Advertisement

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Robot Parkour
Cyborg Scales City in ‘Exploit Yourself’ Nike Advertisement
Robot Parkour - Cyborg Scales City in ‘Exploit Yourself’ Nike Advertisement (VIDEO) 2
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Robot Parkour - Cyborg Scales City in ‘Exploit Yourself’ Nike Advertisement (VIDEO)
Cyborg Scales City in ‘Exploit Yourself’ Nike Advertisement
 Published: Jun 30, 09
 Views: 2,452

Nike has done it again with another sick ad that drags the viewer right in. The ‘Exploit Yourself’ advertisement is a beautiful display of raw athleticism and branding by a robot (which is enough already!).

The anonymous hooded cyborg tears across the city through parking lots and high rise buildings for the sake of sport. His metallic body is only half of his skill as the ad frequently accentuate his kicks (Nikes, of course).

The scenery is dope and the way the robot covers it is even better. Ladies and gentlemen, ‘Exploit Yourself.’

References:  dvice, gizmodo

Filed In:  branding,  fashion,  hip fashion,  marketing,  robots,  tech






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FOUR WAYS TO REACT: vote, favorite, add more examples of Robot Parkour or comment about Cyborg Scales City in ‘Exploit Yourself’ Nike Advertisement.

Favorited by Ariana Shaw on Jun 30, 09

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