Cyborg Scales City in ‘Exploit Yourself' Nike Advertisement

By: Andrew Robichaud - Published: Jun 30, 2009 • References: dvice & gizmodo
Nike has done it again with another sick ad that drags the viewer right in. The ‘Exploit Yourself’ advertisement is a beautiful display of raw athleticism and branding by a robot (which is enough already!).

The anonymous hooded cyborg tears across the city through parking lots and high rise buildings for the sake of sport. His metallic body is only half of his skill as the ad frequently accentuate his kicks (Nikes, of course).

The scenery is dope and the way the robot covers it is even better. Ladies and gentlemen, ‘Exploit Yourself.’ Stats for Robot Parkour Trending: Older & Warm
Research: 10,427 clicks in 359 w
Interest: > 3 minutes
Concept: Robot Parkour
Related: 77 examples / 59 photos
Segment: Males, 12-35
Comparison Set: 28 similar articles, including: turning athletes into smurfs, 22 viral nike ads & commercials, and men vs. women challenge ads.